Performance Marketing Specialist

Professional Summary

Performance-focused digital marketing professional with over 4 years of experience managing and optimizing paid advertising campaigns across Google and Meta platforms. Experienced in analyzing campaign performance, improving lead quality, and supporting business decisions through clear, data-driven insights.

Experience Highlights

Experience across real estate, home appliances, automotive, and BFSI sectors, supporting paid media campaigns for both Indian and US markets.

Sr. Digital Media Analyst | Ducima Analytics

  • Built and optimized Google Ads and Meta Ads campaigns targeting US automotive audiences
  • Managed daily reporting and budget tracking using internal automation tools.
  • Managed junior team to ensure the project is delivered on time.

Senior Executive – Digital Marketing | Casagrand Premier Builder

  • Supported and optimized PPC campaigns focused on lead generation and lead quality
  • Analysed campaign performance and shared actionable insights with management

Digital Marketing Executive | Venus Home Appliances

  • Executed paid advertising campaigns across platforms to drive sales and brand visibility
  • Monitored KPIs and prepared performance reports with optimization recommendations

Assistant Project Manager | IndusNet Techshu Pvt Ltd

  • Assisted in planning and execution of SEO/SEM initiatives
  • Provided regular performance and project updates to stakeholders.

Digital Media Analyst | Ducima Analytics

  • Built and optimized Google Ads and Meta Ads campaigns targeting US automotive audiences
  • Managed daily reporting and budget tracking using internal automation tools

Working Methodology

  1. My structured approach to planning, executing, and optimizing paid media campaigns.
  2. Align campaign objectives with business goals
  3. Build structured, data-driven campaign architecture
  4. Monitor performance using key metrics such as CTR, CPA, ROAS, and lead quality
  5. Continuously optimize targeting, creatives, and budgets
  6. Share clear insights and recommendations with stakeholders

Tools & Platforms

Platforms and tools I use to manage, analyze, and optimize performance-driven paid campaigns.

  • Google Ads
  • Meta Ads Manager
  • Google Analytics
  • Campaign Tracking & Reporting Tools
  • Keyword Research & Optimization Tools

Open to Senior Performance Marketing Opportunities

Currently seeking senior-level roles in performance marketing, paid media, or digital marketing, where I can contribute to campaign growth, structured execution, and data-driven decision making.

Contact Me